Why your Business Needs PPC Advertising Services?

One of the top search engines on the internet today is Google. More than 70,000 Google searches occur every second, making it the highest among all search engines. No wonder Google controls more than 90%  of the market in global search engines.

One can see advertisements on the top of the Google SERP. They look similar to organic search results except for the bolded “Ad” that appears at the top of the post. Ads that appear on the top of a google search have a Click-through rate (CTR) of about 7 -8%. For every 100 viewers, 7 to 8 persons click on the ad. PPC i.e., Pay per click on Google has a success rate of around 50%, about only 3-4 people converting. 

So, how does one increase the PPC conversions? 

A preferable way is to take the services of a digital marketing agency in Dubai specializes in PPC Advertising Services Dubai.  Digital marketing companies focus on ROI-based conversions and sales for their clients. Digital marketing companies run effective google Ad and PPC campaigns with a target to achieve an industry average of 7 – 8 % CTR or better. 

Strategies used by Digital Marketing Services in Dubai

The social media market dynamics are evolving. 

There is plenty to play on social media. 

Still, to be effective, one has to pay because organic reach is pretty dismal on perhaps every platform. PPC marketing, though, has a proven track record with data showing an average advertiser doubles his ROI. However, this does not mean that good conversion is easy. It takes months and years to tweak a campaign to achieve a conversion rate that impacts the bottom line.

A PPC agency like Sweven Services will use the following strategies to double the PPC conversion rate.

• Use Headline hacks 

Headline remains a crucial factor because it creates the first impression on the viewer. They are the primary elements of a PPC ad. Not only do they make an impression, but they should be written in a language spoken by the viewers. It encourages the viewer to click on the ad. Strong headlines works. The agency will use a Headline analyzer to test and rework the headlines, thus making them effective for each PPC ad campaign.

• Customize landing pages 

A Google Ads Agency in Dubai will typically run ads for different segments, which will ensure that the viewer lands on the right page after clicking on the Ad. A company may have various services and products, so it is crucial to land on the right page. Targeted landing increase conversions as they address a user's needs in the minimum time. This strategy has seen an increase in conversions. Creating landing pages is only half the battle won. Optimizing landing pages is equally crucial for conversions. If the ads are good with catchy and strong headlines and keywords, still the conversion is not taking place means that the landing pages need to be optimized. A few key things are required.

1. The offer on the product or service on the page must be clear and direct—no beating about the bush.
2. Reduce the visual clutter on a page with the proper colors for buttons.
3. The language on the page should match the tone and language of the ad. 

• Mobile-only Ads 

People access the internet from their mobiles more these days. As per statistics, 92% of internet users use mobile at some point, and half of the web traffic gets generated from mobiles. With mobile ads, the scope to reach a target-specific audience is more.   

Hire Sweven Services for PPC Advertising

As an expert google ads agency in Dubai, like Sweven Services, uses contextual targeting techniques to bid for high-visibility ad placements and use managed placement techniques where ads are shown on particular web pages, mobile websites, apps, blogs, and games for effective conversions. Sweven Services is a responsible PPC Advertising company in Dubai. It focuses not only on clicks but also on delivering business results through high conversions.