Facebook advertising agency in Dubai

Facebook advertising is becomimg more and more crucial. Currently, there are around 9 million Facebook users in the UAE alone. This is almost the whole population. These users include people from different age and gender groups. Facebook advertising is considered to be one of the most important social media targeting plan.
As a matter of fact , any business that is online needs to consider it in the digital marketing strategy. Facebook advertising requires the use of Facebook which is one of the main channels for reaching out to its customers. Social ads allow a business to reach out to its target audience in a cost-effective manner. Facebook is the most popular place for advertising.
1.79 billion users visit Facebook every day, and one can imagine the business potential of reaching out to them through advertisements. According to Facebook reports, 2.14 billion people can be reached through ads and growing continuously. Facebook ads work, and it is found, a user clicks on an average of 12 ads in a month. Moreover, it is the most effective social media platform for B2C and B2B companies with a decent ROI.

Facebook Targetting options:

• Demography: You can choose your target audience based on several category groups: age, gender, education..
• Location
• Income
• Devices: Mobile or desktop users
• Life Events: Birthdays, Graduation, Engagements..
• Educational knowledge: You can target people based on the degree level they have obtained
• Online active shoppers on Facebook
• User behavior based on a specific period in the buyer journey phase

Facebook advertising campaign objectives :

Knowing which objective you are aimimg to achieve before launching any ads campaign is needed. Here are the typical advertising objectives you can aim for:

• Brand awareness: This is all about the reach and awareness of your brand
• Brand consideration: In here your goal is to tarhet consumers that are in the consideration process in the sales funnel. Objectives could be installing your app or messaging you. Examples also include page engagement like liking and commenting on a post
• Brand conversion

An ultimate business objective is to gain customers, grow and maximize profit. Marketing efforts of businesses are always towards lead generation, engaging with potential customers, increasing brand awareness. So, when you have your audience already on Facebook and who are known to spend an average of 40 minutes per day, then why should you go somewhere else. A professional Facebook ads agency knows this is the platform where the customers are, utilizing this channel for maximum returns. Coming to UAE specifically, the entire population is using Facebook nowadays. If your business is in Dubai, it is an excellent opportunity for you to take advantage of this platform by creating your presence using a Facebook Marketing Agency in Dubai.

What are the Facebook ads campaign types?

• Catalog: You can create a collection of items also called products catalog. This is when you want to show your customers certain products where you want to focus on selling. 
• Single image: This is when you want to create a high visually appealing ad for a specific service you provide or the whole website. Your goal here could be increasing visits to your site
• Offers: This is when you promote the current promotions and offers on your products or services
• The instant experience: This more targetted for mobile users. The ads are shown in full screen on your users mobiles

At our creative digital marketing agency in dubai, we provide you with a consultation on what you need and what's best for you. There's also more campaign types you can decide from such as slideshows or carousels.