Update your SEO Strategy with Latest Trends and Methodologies

SEO is important for one business for various reasons.  It enables a business to rank on Google's first page and provides fresh leads for free. A business appearing on the Google search first page looks credible. The credibility is because Google is a trusted brand. 

Here are a few SEO trends listed by some of the Best SEO Company in Dubai for 2022. 

SEO Will be More Dependent on Artificial Intelligence (AI)

AI has changed the way people interact online.  This intelligent algorithm knows what users like and want online and, accordingly, shows the same.  They facilitate users searches on the internet. Though search engines do not share their technology or any advancements made, it is assumed that artificial intelligence will improve the user's experience during a search.  Factor such as time spent on a page and the click-through rate will be included. To ensure this engagement with the audience, businesses must develop good and organized content to make it visible and users find them easily. 

Increase in Video Content as an SEO Strategy

The global internet traffic in the video segment is 81 % in 2021 has gone up manifold in the past five years. The number of video viewers digitally was over 2.6 billion in 2019, and it is expected to touch 3.1 billion by 2023. 

Audiences online are watching more videos. Therefore, implementing video as an SEO strategy will be an effective move. YouTube currently has one billion-plus user, which means many create video content.  Businesses that have not started video content should begin now and optimize the video channel.  This can be done quickly by giving a relevant name and description of the video channel and providing information and resources. The keywords will continue to play a critical role in the Video SEO also.

Increase in Voice Search

The many innovations in recent years, especially in voice technology such as Amazon’s Alexa, Google Assistant, and Apple’s Siri, have made voice search common. Here to get the best SEO results, one should focus on keywords especially longer phrases, as it is seen that longer phrases work better in voice search.  While typing, people tend to abbreviate, making it easier for search tools to help find a business on the web.  

The Importance of Semantically Related Keywords

SEO professionals have been focusing on primary keywords as the only option.  With AI more advance, search engines like Google no longer look at a term or strings of words. It also looks at the query's intent, the context of the query, users' behavior, and the search intent. This makes the secondary keywords equally important. More information is provided through primary and secondary keywords, making it easier to get better search results. 

Social Listening and SEO

The process of monitoring a brand's online social media handle is called social listing. It focuses on tracing the feedback of customers, any mention of the business brand online, and any discussions that involve a specific topic, competition, or keyword that is relevant to the business. This monitoring helps gain insights and take action on the available opportunities in Social Media Advertising.

Content satisfying Google's EAT principle 

Google reiterates that the quality of content will be the determining factor for its success in positioning. EAT stands for Expertise, Authoritativeness, and Trustworthiness.   It is the concept that comes from the search quality rater guidelines from google. A Digital Marketing Agency in Dubai will use these factors help to determine if a web page has helpful quality content. For example, business niches like the "your money, your life" label fit well in the finance and healthcare sector.

Nowadays, SEO is more than just marketing and advertising. It is a lot of work that goes into understanding the current trends that can impact one's business. The role of Web Design Services in Dubai such as Sweven Services will be more in demand in 2022 as more businesses will interconnect online and consumers shift to digital transactions more than ever before.