SEO is significant for a business for various reasons. It enables any business to rank on the first page of Google
SEO is significant for a business for various reasons. It enables any business to rank on the first page of Google and provides fresh leads for free. Any business site appearing on the Google search first page looks credible. The credibility is because Google is a trusted brand.
Here are a few SEO trends listed by one of the Best SEO Company in Dubai for 2022.
AI has changed the way people interact online. This intelligent algorithm knows what users like and want online and, accordingly, shows the same. They facilitate users searches on the internet. Though search engines do not share their technology or any advancements made, it is assumed that artificial intelligence will improve the user experience during a search. Certain factors such as time spent on a page, and the click-through rate will be included to ensure this engagement with the audience. Businesses need to develop interactive and organized content to make it visible and users find them easily.
Increase in Voice Search
The many innovations in recent years, especially in voice technology such as Amazon’s Alexa, Google Assistant, and Apple’s Siri, have made voice search common. According to an estimate, at least 55% of households will have a smart speaker by 2022. To get the best SEO results, one should focus on keywords, particularly longer phrases, as it is evident that longer phrases work better in voice search. While typing, people tend to abbreviate, making it easier for search tools to help find a business on the web.
Nearly 73% of internet users will be accessing the internet through their mobile devices by 2025. Businesses must strengthen their mobile platforms to generate the maximum traffic via this channel. They are closely related to voice search. Hence, web designers are now incorporating these features that do not have to depend on keyboard inputs instead on voice commands, augmented reality, and virtual reality.
Increase in Video content as an effective SEO strategy
The global internet traffic in the video segment is 81 % in 2021 has gone up manifold in the past five years. The number of video viewers digitally was over 2.6 billion in 2019 and is expected to touch 3.1 billion by 2023.
Audiences online are watching more videos. Therefore, implementing video as an SEO strategy will be an effective move. YouTube currently has one billion-plus users, which means many create video content. Businesses that have not started video content should begin now and optimize the video channel. It can be done quickly, giving a relevant name and description of the video channel and providing information and resources. The keywords will continue to play a critical role in the Video SEO also.
The importance of semantically related keywords
SEO professionals have been focusing on primary keywords as the only option. With AI becoming more advanced, search engines like Google no longer look at a term or strings of words. It looks at the intent of the query made, the context of the query made, and the user behavior, and the search intent. It makes the secondary keywords equally important. More information is provided through primary and secondary keywords, making it easier to get better search results.
Social Listing and SEO
The process of monitoring an online social media handle of a business is called social listing. It focuses on tracing the feedback of customers, any mention of the business brand online, and any discussions that involve a specific topic, competition, or keyword that is relevant to the business. This monitoring helps gain insights and act on the available opportunities in Social Media Advertising Services.
Content satisfying EAT principle of Google
Google reiterates that the quality of content will be the determining factor for a website’s success in positioning. EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is the concept that comes from the search quality rather guidelines from google. A Digital Marketing Agency in Dubai will use these factors help to determine if a web page has helpful quality content. For example, business niches like the "your money, your life" label fit well in the finance and healthcare sector.
An excellent way to ensure quality content is to create a profile of the business audience and customers, which will help understand what type of content the customers give value to. Secondly, researching the search intent of the targeted audience helps the business understand its history and consumer journey. Finally, use this information and create content in a format that the audience prefers.
Nowadays, SEO is more than just marketing and advertising. A lot of work goes into understanding the current trends that can impact any business. The role of an SEO Company in Dubai will be more in demand in 2022 as more business organizations will interconnect online and consumers shift to digital transactions more than ever before.
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