We focus on ROI-based conversions and sales for our clients.
Google is one of the top search engines on the internet today. The others include Yahoo and Bing. With more than 70,000 Google searches every second, Google is the highest among all search engines.
One can see advertisements on the top of the Google SERP. They look similar to organic search results except for the bolded "Ad" that appears at the top of the post. The ads that appear on the top of a google search have a Click-through rate (CTR) of about 7 -8%. It means that for every 100 viewers, 7 to 8 persons click on the ad. PPC, i.e., Pay per click on Google has a success rate of around 50%; about 3-4 people convert.
A preferable way is to take the services of a digital marketing company that specializes in PPC Advertising Services. They focus on ROI-based conversions and sales for their clients. The digital marketing companies run effective google Ad and PPC campaigns with a target to achieve an industry average of 7 – 8 % CTR or better.
Strategies used by Digital Marketing Services in Dubai
The social media market dynamics are evolving. There is plenty to play on social media. However, to be effective, one needs to pay for the ad, as organic reach is still not effective as one would desire on any social media platform today.
As per proven performance metric data provided by the experts, it is seen that through PPC marketing, business doubles their ROI. However, this does not mean that conversions are easy. It takes months and years to tweak one's campaign to achieve a conversion rate that impacts the bottom line.
A PPC Advertising company like Sweven Services will use the following strategies to double the PPC conversion rate.
Use Headline hacks
The first impression of a viewer will be the headlines. It remains the critical element of a PPC ad. These headlines must be in the viewer's language to make them attracted to the ad. It is seen that strong headlines works. The agency will use a Headline analyzer to test and rework the headlines, thus making them effective for each PPC ad campaign.
Customize landing pages
A Google Ads Agency in Dubai will typically run ads for different segments, which will ensure that the viewer lands on the right page after clicking on the Ad. A company may have various services and products, so it is imperative to land on the right page. Targeted landing increase conversions as they address a user's needs in the minimum time. This strategy has seen an increase in conversions. Creating landing pages is half the battle won. Optimizing the landing pages is equally crucial for conversions.
For example, even after the ads have strong and catchy headlines and yet it is not attracting any conversion, it means that the landing page needs optimization.
Some tweaks that are required are
People access the internet from their mobiles more these days. Nearly 92% of internet users use mobile at some point, and half of the web traffic gets generated from mobiles. With mobile ads, the scope to reach a target-specific audience is more.
As an expert google ads agency in Dubai, like Sweven Services, uses managed placement techniques and contextual targeting for high visibility ads on web pages, games, apps, and mobile websites. As a responsible PPC Advertising company in Dubai, they will focus on clicks and delivering business results through high conversions.
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