Finding the right web design company is imperative for establishing a company's brand image, thus facilitating business promotion. If one is looking to build an e-commerce website
Finding the right web design company is imperative for establishing a company's brand image, thus facilitating business promotion. If one is looking to build an e-commerce website, then expectations from the agency become different. The performance of this platform becomes crucial from day one.
User experience is crucial for an e-commerce website. Customers want seamless navigation. The companies offering Web Design Services in Dubai know the high user penetration levels of e-commerce in the UAE. In 2021 it is 69 %, and per-user revenue is nearly $1200. It underlines the fact that just building a website is not enough. It should also bring about a positive online shopping experience for visitors to convert them into customers.
User Interactive designs
The first impression of a website is the look and feel. A user will instantly decide whether they like to stay on the website for long or not.
Some of the essential factors that a Web Design Company in Dubai should keep in mind are:
The branding should be apparent on the website. It is important to have colors representing the brand and thus indicate to visitors what products are dealt with on the website. For example, a fashion and lifestyle website need to be colorful and attractive. A Branding Agency in Dubai will ensure that the website is aligned accordingly.
All information needs to be displayed strategically above the fold. In some cases, less use of white space helps to bring the items closer. Over designing must be avoided, and the font size, interface, colors should not look like an Ad and make the content look straightforward.
Use known Symbols
People are familiar with certain symbols and icons on websites. Sticking to similar ones makes it easy to identify and transact. Providing labels for icons can help users to navigate better.
An e-commerce website should avoid having pop-ups as they serve as a distraction. Even if they contain crucial information, a user tends to dismiss them as they do not like a distraction while they are in the process of shopping.
Essential must-have parameters in an e-commerce website
As a business owner, one would expect a professional website designing and development company such as Sweven Services to incorporate the following features that make the website trustworthy.
Secure Website - Online shoppers are particular about their information security when transacting online. This aspect is vital because hackers target websites and steal users' credentials, resulting in monetary loss to the company and customers. Secure Socket layer (SSL) certificates authenticate the website identity and encrypt information data to make them safe and protected from hackers. Visitors trust secured sites, and this is the first step towards customer retention.
Product reviews – a product review section is as significant as product information. Shoppers get an idea from product reviews and make the correct decision.
Shoppers' psyche is such that they place importance on scarcity as it implies demand for the product. The designs should have an urgency on the quantity of a particular item left. It usually motivates shoppers to buy the product. Persuasive designs in e-commerce websites are an effective way to improve sales.
Shopping Cart Design
It is a crucial feature of the site. It allows users to review the products selected, confirm their final decision and proceed to checkout.
The main goal of a shopping cart is that shoppers should not change their minds at the last minute and complete the checkout process. For this, there should be a clear CTA. It should be in bright, easily recognizable colors and visible click icons. Also, the movement of the orders should be smooth, and the cart should have the option to add more products or item quantities.
The above are some of the tips for an effective e-commerce website design. It is significant as customers usually stick to the particular website if they find them secure and user-friendly.
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